How to configure some of the most common merchant scenarios using the globalization entities.
The values for the entities are added and set in back office Settings > System settings > Markets/Channels/Countries.
Configuration scenarios
One country, one market
One country, several markets, and channels
Several countries, several markets, and channels, some channels have several languages
Several countries, several channels, same structure for every channel
Several countries, several markets, and channels, non-Litium CMS (headless)
One language, many currencies
Many languages, one currency
An example of one of the most basic scenarios is a Swedish merchant selling in a single country from a single website. It encompasses several entities but is easy to configure and manage.
- 1 country
- 1 language
- 1 inventory
- 1 channel
- 1 assortment
- 1 website structure

An example of a more complex scenario is a small group of companies that wants to consolidate their digital sales activities into one platform. They sell locally in one country but use different digital channels.
This example illustrates two different companies sharing the same Litium solution, selling on the same market in the same language. But the two companies have different assortments, and they use different payment and delivery methods for different channels.
This setup assumes that the assortments, customers, orders, etc. do not need to be separated for the two companies in the back office.
Should a user in company A not be allowed to see or change products in the company B assortment, two separate Litium installations must be used.
- 1 country
- 1 language
- several inventories
- 1 channel
- several assortments
- several website structures

An international merchant sells one assortment globally but focuses on the Nordic market.
There are separate channels with separate websites for Sweden, Norway, and Finland. The Finnish website is multilingual (Finnish and Swedish). EU and the rest of the world have different payment and delivery methods, but the same assortments.
Four departments work with content in Sweden, Norway, Finland, and the rest of the world respectively.
There are physical stores in Oslo and Helsinki that double as warehouses for the webshops in those markets. This means that Norway and Finland have "pick-up-in-store" as a delivery method.
- several countries
- several languages (including a case of several languages for the same channel)
- several inventories
- several channels
- 1 assortment
- several website structures

When the business grows in any of the markets, additional countries, languages, and content can be set up.
In this scenario a merchant sells the same assortment in several countries, using the same campaigns on all markets. To simplify and unify campaign activities across several countries and economic reporting the merchant groups the countries into one market. There are two sales channels in each country, a website, and a native app. All channels are linked to the same multilingual website. Occasionally they publish channel specific content to certain channels.
- several countries
- several languages
- 1 inventory
- 2 channels per language
- 1 assortment
- 1 website structures

In this scenario, no content is managed in Litium, but in an external system.
All e-commerce functionality, like configuration of products, countries, languages, and markets, is handled in Litium.
This means that the channel lacks a connection to the website entity, but is fully configured in all other aspects.
Products are enriched in Swedish, Norwegian, Danish, Finnish, German, French, Italian, and Dutch. You can use country-specific variants of, for example, Italian (Switzerland) and French (Belgium), but it might mean more administration to duplicate languages. Let the needs of the client determine the configuration.
- several countries
- several languages
- 2 inventories
- several channels
- 2 assortments
- no website structure

This scenario is similar to selling one assortment in just one country, except that many countries have been grouped into one market.
There is no need for translated websites in the different countries, and the same channels will be used in all countries (a website and a native app).
- several countries
- 1 language
- 1 inventory
- 2 channels
- 1 assortment
- 1 website structure
- several currencies

Should there be a need for another language in one of the channels, the field framework supports multi-lingual websites, so the setup does not need to be re-structured.
This scenario is similar to the one above, but inverse. There is still one market and the same assortment, but this time the merchant only sells in one country (with one currency), but there are several official languages in that country, so the website and the app are published in several languages. The multi-language support of the field framework makes it possible to use the same content structure for all languages.
- 1 country
- several languages
- 1 inventory
- several channels
- 1 assortment
- 1 website structure
- 1 currency
