Customers
In the Customers area you can manage customers, groups, smart groups, organisations and roles.
Key entities in Customers area are Person, Organization and Group. Permissions are added to groups, and Persons gets the permissions of the Groups they are assigned to. Persons can be added to Organizations and can have different Roles.
A person, group or an organisation needs to have a field template. A field template specifies what information can be stored in each object.
A role can be the connection between a person and an organisation.
With target groups it is possible to categorize anonymous visitors into segments. Once categorized your web site can be built to respond with different promotions and content to different target groups.