Actions and conditions
A campaign consists of a single action and multiple conditions. The action determines the way the discount is given for an order (for example, 10% discount), and conditions are the eligibility requirements (for example, exceed order total of 300 SEK) that need to be met to get the campaign. All conditions have to be true for the action to be applied.
Actions
All actions are categorised in four different types depending on their behaviour (this is explained in Campaign types).
In reality, the action is actually referred to as the campaign itself, even though the campaign has other things like conditions and other rules. So, when someone refers to a campaign as "Free Delivery", the action in that campaign is "Free Delivery" (although the campaign might further specify a condition saying that the order total must be above 300 SEK for example).
For a given campaign there is only one action.
Conditions
A campaign can have many conditions, but all of them need to be true for a campaign to be applied. You may also create a campaign without any condtions.