Customers
In the Customers area you can manage customers, groups, smart groups, organisations and roles.
A person, group or an organisation needs to have a field template. A field template specifies what information can be stored in each object.
A role can be the connection between a person and an organisation.
With target groups it is possible to categorise anonymous visitors into segments. Once categorised your web site can be built to display different promotions and content to different target groups.